The anchor text is the text that appears within the linking tag, that is, in <a href=”http://www.istony.com”>china seo</a>, “china seo” is the anchor text of the link. The anchor text is very important because it tells the human readers as well as the search engines what sort of information the link contains. So if you are planning to request an inbound link from another website, make sure the webmaster uses the anchor text appropriate to your website. Similar if you are linking to another website, make sure you use the anchor text that rightly represents that website.
But is it very difficult to use the right anchor text from within your web pages? No, it is not. Take for instance these two anchor texts:
Read great tips and tricks on china seo
Read great tips and tricks on china seo here
You can easily make out that the first example is more relevant than the second one because it states exactly what the link is about.
