China Localization Services


The Web is a communications channel which is undergoing continuous growth and change, allowing businesses to conquer new markets and communicate more effectively with their clients. It is certainly an important strategic choice to have an Internet presence, with a Web site designed to advertise products, services, or to develop sales in more than one linguistic market. Such a choice, however, should be based on an in-depth analysis of the characteristics of the target market, on the development potentials on the Web, and on the presence and characteristics of the competition.

If you have decided to expand your presence into china, don't rush into it "blindly": have you carefully evaluated the enormous possibilities that would be offered by localizing your site in china? If you have already identified one or more target language markets, are you aware of the qualitative and quantitative characteristics of your competition on the Web? If your site is localized for Chinese markets, what actions have you taken to promote the site, to create awareness about it, to have it placed in local, international and chinese search engines and Web directories? Bear in mind that "having a Web presence" does not imply "being found by potential clients", if appropriate marketing and site promotion strategies are not followed.

Istony offers a package of consulting services which support and supplement our Web site translation and localization services, allowing you to define an effective and targeted strategy for your online presence, and to successfully face the Localization challenge. Our Internet marketing, globalization and search engine positioning experts can become your privileged access key to chinese market . They can analyze and supply detailed reports on the characteristics and composition of chinese market, or study and carry out promotion, placement and diffusion of your localized Web site. By having us become your exclusive Localization partner you can count on a unique network of local collaborators, each with specific experience in their geographic and linguistic areas: a guarantee of quality which only Istony can offer.

Our consulting services are designed so as to be dynamic and flexible, adapting each project to your specific needs.

Basic Web Market Analysis


A general analysis of the online characteristics of chinese, of the Internet competition in china and of the related market, and of the most popular search services used.

Extended Web Market & Competitor Analysis


An in depth and detailed analysis of chinese and of the statistics of Internet presence and usage, of the competition on the Web in china and its associated market, of user search behavior, of preferred and alternative keywords, and of the more popular search services.

Targeted Submission Service


Manual submission of the site on chinese search services (engines and directories) and on the appropriate language versions of the major international services, with search of and submission to existing thematic portals,like sina,sohu etc.